By John Sedgwick, Michael Pokorny
The motion picture boomed within the 20th century, and remains to be going robust this present day. notwithstanding, the economics of films has been apparently less than explored previously. leading edge and informative, this obtainable booklet, including contributions from a number of the best specialists within the zone, is a big breakthrough in our realizing of this significant subject.
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Extra info for An Economic History of Film (Routledge Explorations in Economic History)
And Sedgwick, J. (2001) ‘Stardom and the proﬁtability of ﬁlmmaking: Warner Bros. in the 1930s’, Journal of Cultural Economics, 25: 157–184. Salt, B. (1992) Film Style and Technology: History and Analysis, 2nd edn, London: Starword. Schatz, T. (1998) The Genius of the System, New York, NY: Pantheon. Sedgwick, J. (2000) Popular Filmgoing in 1930s Britain: a Choice of Pleasures, Exeter: Exeter University Press. Sedgwick, J. (2002) ‘Product differentiation at the movies: Hollywood, 1946–65’, Journal of Economic History, 62: 676–704.
The old continent, which stood at the roots of the modern ﬁlm industry, had been overturned by its younger apprentice from the new world. While the cultural and political aspects of the Hollywood dominance have been discussed considerably (De Grazia 1989; Elwood and Kroes 1994; Vasey 1997), the economic side has remained largely unexamined, and most attention has been paid to the period in which the Hollywood studios were the dominant ﬁlm suppliers in the world. This chapter investigates the economic causes of Hollywood’s dominance by examining the one period this century when American ﬁlm companies did not control their home market and world markets, and instead European ﬁrms provided a large share of ﬁlms shown.
31 As long as products are easily exportable, market size is closer to the size of the world market rather than to a particular domestic market. Unfortunately for the European companies, as sunk costs increased and market size became ever more important, the European market began to disintegrate and European ﬁlm companies became increasingly locked into their small home markets. Both cultural and legal trade barriers increased. Before 1914, European countries were relatively open to each other’s products, but during and after the war, consumers became more hostile to the products of enemy countries, especially with cultural products such as ﬁlms.
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