after three decades, Sun City West rises again.
In the Thinking Caps Design studio, we fused the ideas gathered in the collaborative process into a new logo, colorful with desert hues and brimming with energy. The logo unfolds like the fluid movement of a golfer’s swing or the powerful arch of a tennis serve. The tagline echoes the residents’ claim that Sun City West is “Arizona’s Premier Active Adult Golf Community.”
launching a collaborative intake session with stakeholders to gain consensus around a new graphic identity. The essence of the community of residents living an active lifestyle is captured this new identity logo that would permeate the client’s web, digital and print marketing initiatives.
